Still recovering from the backlash to its flawed Maps app, Apple is looking to beef up the iPhone’s indoor location capabilities by acquiring WiFiSlam. According to The Wall Street Journal
, which first reported the deal, Apple paid $20 million to scoop up the two-year-old startup based in Silicon Valley.
, which first reported the deal, Apple paid $20 million to scoop up the two-year-old startup based in Silicon Valley.
As per usual for Apple, which made a splash when it bought Siri back in 2010, the company didn’t provide any details as to why the company made this acquisition. A spokesperson told the Journal only that Apple “buys smaller technology companies from time to time.” But there are plenty of reasons why this small investment could prove to be a big deal in the stage of the location-based services war.
Read more: http://www.foxnews.com/tech/2013/03/25/apple-can-now-track-indoors/?intcmp=features#ixzz2OYs74cTH
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