Guardian UK: Even its author admits that a 20-page strategy paper for government departments on how to use Twitter might be regarded as "a bit of over the top" for a microblogging tool with a limit of 140 characters a message.Indeed, the 5,382-word official "template",which translates into 36,215 characters and spaces, would need roughly 259 separate tweets to put the word around Whitehall using Twitter.
But its author, Neil Williams, who describes himself as head of corporate digital channels at Lord Mandelson's Department for Business, Innovation and Skills, admits that when he sat down to write a proper plan for his department's corporate Twitter account, "I was surprised by just how much there was to say ‑ and quite how worth saying it is."
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