Consumers are worried about internet privacy but few do anything to protect themselves

Here’s a wild set of facts:

58% of respondents to an Associated Press poll said they were worried about government spying by the National Security Agency.

41% of consumers don’t know that smart devices collect information about their personal activities.

The truth is, it’s more likely that your new refrigerator is spying on you than the NSA.

Two companies published internet privacy surveys this week, TRUSTe Privacy Indexand one by Consumer Reports, and between them an interesting picture emerged.

Though more than 80% of people said they were concerned about privacy on the internet and from smart devices 62% haven’t done anything about it.

The reason? Most say they simply don’t know how to protect themselves. That’s true. . .up to a point. How about this scenario. I can promise that your personal information will be kept 100% private – all you have to do is stop using a mobile phone.

Yeah, like that’s going to happen.

Read more here.