Wednesday, October 5, 2011

Social media for corporate networking or corporate espionage?

informationweek.in

Today, corporates are looking at social media like Twitter, LinkedIn and Facebook to broaden their online outreach. In a session at INTEROP Mumbai 2011, Abilash Sonwane, Senior-VP, Elitecore Technologies, talked about how social media networks are the next frontier of corporate espionage



Around 13 percent of corporate losses occur due to corporate espionage, as per a recent KPMG report. The number is less as most of the companies usually don’t admit it. In a session at INTEROP Mumbai 2011, Abilash Sonwane, Senior-VP, Elitecore Technologies, talked about how social media networks are the next frontier of corporate espionage.
Today, corporates are looking at social media like Twitter, LinkedIn and Facebook to broaden their online outreach. As per Nielsen Online study, social networking is now officially more popular then e-mail. Considering the popularity of social media among corporates, Elitecore Technologies did a research on 20 companies to find out how social media can be used for corporate espionage.
To conduct the research, Elitecore selected companies that were active on social media from a mix of industries and geographies. The company found out that though on one hand social media can enable an enterprise to enhance its relationship with customers, on the other hand it can adversely affect a company’s reputation.

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